This week on The Alaska Show Podcast we sit down with Annemarie Allen, also known as "Annemarie Chase" on her successful Youtube channel with almost 140k subscribers. Annemarie and I discuss what it takes to be a successful content creator, growing up in Anchorage, Alaska vs Lower 48, and how a social media presence can give us personal and professional leverage.
Alex and JJ are socially distancing. Alex talks about the definition of "clean" in the age of Coronavirus.
(0:00) Intro/The Definition of "Clean" in Time of Coronavirus
(8:10) Annemarie Chase
IG @AlaskaShow @AlexanderTrokey Facebook "The Alaska Show"
The secret to content creation is volume and consistency. Annemarie doesn’t look at the number so much - even when she is plateaus she knows she gets out what she puts into it.
Annemarie “Chase” is an internet name. Annemarie Allen is her real name. She spent her middle and high school years in Anchorage. Her dad was in the Army and decided to retire in Alaska. It was one of the best things that happened to her.
Annemarie is a Youtuber. In the fifth grade she had a teacher who taught her class how to edit videos on iMovie. It was so forward-thinking and innovative. Thus she and several of her classmates have successful Youtube channels.
Annemarie started her Youtube channel in High School. Living in Alaska has made her channel unique. She strives to be authentic.
Annemarie has 140k subscribers on her main channel. That’s where she started her popular series “college weekly blogging.” Her mom actually suggested she put it on her main channel, and that’s when it really blew up. Started in Junior year in high school.
Can’t always put your finger on what’s going to be popular. Some communities online are interested in the everyday person. Five years ago people wanted to see the “perfect” person on Youtube, now it’s different. Annemarie couldn’t pretend to be “perfect” and benefitted from her authenticity.
How do guys use social media? Annemarie thought guys weren’t on social media, because they didn’t post so much. But when Instagram started having the “active now” feature Annemarie saw a lot of men were on frequently.
Do guys have it easier or harder than women on social media?
Alex didn’t embrace social media for a long time, but uses it as a tool for business and connecting with people.
Annemarie didn’t market herself as a “Alaska youtuber” when she was younger. It was too niche at the time. But people love Alaska content. She is trying to move from college content to graduating and doing other things.
She thinks she has more Alaskan viewers now, previously she didn’t have any. The Alaska content is bringing in more viewers.
How has the status of being a Youtuber changed in the last 8 years? Annemarie wasn’t picked on or anything for having a channel. At first she didn’t tell anyone. She entered a contest at 17 Magazine and got her first few thousand subscribers. That gave her immediate credibility with people around her. In Anchorage people were supportive.
It’s all about persisting, because if you’re consistently posting high-quality content and you have an audience base, opportunities will keep coming. There are always low periods, but if you innovate in ideas and content you will attract different ideas and audience and brands.
The most obvious benefit to having a big audience is financially, but what are big upsides and downsides you don’t realize? In posting genuine and honest content that you care about, you will get blown away by how far-reaching your audience is. Most of Annemarie’s audience is in LA. Some in NY. Alaska is in the top 5 now. Just this past week when she was in DC at a Nationals game. A girl right next to her actually watched her videos. She had a good long conversation with that fan about authenticity on Youtube.
Annemarie think it’s important to be authentic if you’re monetizing your platform. For example she wouldn’t work with Victoria’s Secret since she doesn’t wear any of their brands anymore. Her friend Jerry goes to Harvard and is in several of her videos and people come up to him. He gives feedback on her channel. It’s a perk to have that connection with a friend.
She’s also had tons of opportunities like a brand trip sailing in Ibiza with another influencer and freelance journalists. It’s all people who are like-minded and understand the space. She liked talking to the writers.
Youtubers aren’t surrounded by people who are in the industry. Annemarie likes to meet people who understand it.
Downsides are it’s tough in relationships because people think you’re “special” in some way. You get some degree of that idolizing that celebrities get. It’s kind of bizarre. It’s both fans and personal relationships.
It’s dangerous that people take life advice from “famous” people.
Anchorage got the award for the “worst-dressed” city in America. LA, where Annemarie was in college, is totally different. It was valuable for her to grow up in Anchorage because people don’t care how you’re dressed or what you look like. In LA and bigger, richer metropolitan cities, people look down on those who are dressed worse.
In Alaska you don’t have as much obvious income inequality like in LA or NY. People don’t look down on the working class here. Annemarie’s mom picked strawberries on a farm growing up and her dad was poor in South Carolina. Annemarie’s dad is a doctor and so they had some money, but they would always accept her friends no matter what “side of the tracks” they’re on. She knew some people that wouldn’t talk to their Uber drivers.
Annemarie has seen a lot of her peers in Anchorage struggle with addiction. She wants to help through yoga. She wants to give back.